The Rio Grande Valley chapter of the American Advertising Federation (AAF-RGV) will be hosting an advertising and marketing conference at the Embassy Suites by Hilton in McAllen this September 27th – 29th. Titled “Deep Shift 2018” the conference will focus on how the advertising landscape continues to change as new technologies develop and consumer preferences change.

Deep Shift 2018 will feature speakers from industry giants such as Adobe and Amazon. The keynote speaker is Colin Gaul, who grew up in Harlingen and now is the Group Creative Director for Amazon’s Cross Channel Marketing Team.

Other speakers include Tommy Teepell the Chief Marketing Executive of Lamar Outdoor Advertising, and Caitlyn Perry the Director of Integrated Marketing at Texas Monthly.

Covering a range of topics from marketing to a culturally diverse audience, to how business’ can attract and handle media coverage; Deep Shift 2018 presents a valuable opportunity for marketing professionals and small business owners alike to learn, network, and have a bit of fun.

The conference will kick off with a welcoming party hosted by La Plaza Mall on Thursday, September 27th for an evening of shopping, conversation, food and drinks.

Learn more about the conference and purchase tickets at