Memorial Day weekend had pretty much come and gone and we were upon the actual holiday, with less than twenty four hours remaining before we had to return to the brutal “real world”, but we weren’t quite ready to stop celebrating yet. Lucky for us, turns out that Memorial Day coincided with another national day of observance this year. Surely, we can all agree that it would be an enormous injustice to not recognize and celebrate National Burger Day! So, off we went in search of juicy burgers and tasty sides. Once the wheels started turning, it wasn’t hard to decide on our destination.


via text

Gaby: It’s National Burger Day! Nom nom nom

Trisha: Yummy! Let’s go devour some burgers.
Gaby: Tower Co.?

Trisha: YES! Just let me try to look halfway presentable...okay, maybe a quarter, and I’ll meet you there.

Gaby: Haha! Same here *laughing emoji*

Tower Burger Co. is owned by Alamo, Texas native, Eddie Cuéllar II. Cuéllar attended The Arts Institute of Dallas for Culinary Arts Management and returned back home to share his passion with the residents of our Rio Grande Valley. Much to the delight of RGV burger lovers, including us, Tower Burger. Co. opened its doors on September 14, 2014, and has been pleasing our palates ever since.

As we entered the eatery, situated on the corner of Tower Road and East Business Highway 83 in Alamo, Texas, we were loving the industrial, yet somehow still quaint look of the place. The sizeable blackboard listed deliciously described starters such as Alitas (Original Brown Sugar Bourbon or XP) , Loaded Fries (cheese sauce, bacon bits, crema and scallions) and Onion Strings (thinly sliced, hand-breaded yellow onion strings). Hand-cut fries and fried dill pickles were also an option.

After noting all the “starter” possibilities, our eyes moved over to the heart of the matter, the 100% Angus Chuck patties situated between locally baked hamburger buns. There were so many enticing options to choose from. How were we to decide on just one?! Fortunately, that day’s dining entourage included four food lovers with adventurous taste buds.

We dove into those Loaded Fries like they were our last meal on Earth, before remembering that we had a Tower Burger: Sunny Side egg, Onion Strings, Tower Sauce, Cheddar, LTP; Tower Melt: Texas Toast, caramelized onions, Baby Swiss Cheese; Samburger: No-Guilt Salmon Patty, House-made dill aioli and LTPO; and a Chicken California Club: grilled chicken breast, Jack cheese, Bacon, Green Goddess, LT (with added avocado and substituted Original Wing Sauce) to tackle. No worries, we got the job done.

Those stacked, tender and tasty burgers were good right down to the last bite. The salmon patty may have been guilt free, but it certainly didn’t taste that way. Talk about sinfully good! As for the chicken, well, let’s just say that Tower’s poultry game is on point. It takes real skill to perfectly grill up a juicy, flavorful, chicken breast. If for some strange reason you don’t find any of the menu burgers to your liking, you can always get creative and go with the “Build Your Own Burger” alternative, but don’t forget to add the LTPO (lettuce, tomato, pickle, onion). Next time, (oh yes, there will be a “next time”) because it’s not in our nature to discriminate, we’ll be going for the “Fungus Amungus Burger” (Caramelized onion, sauteed mushrooms, Baby Swiss, LTP) and “SexiMexi” (Chorizo Patty, Asadero, Jalapeno, Avocado, Crema, LTPO).


Trisha: Any one braving dessert?

Gaby: My sweet tooth says those Donut Hole Nachos (Cinnamon Sugar, Ice Cream & chocolate) might not hurt, but my ridiculously satisfied pansa knows better.

Trisha: Yeah, better play it safe and save the sweets for NEXT time.


Insider Tip: In addition to the daily dessert options, Tower’s confections menu has a rotating Blackboard Special to add some sweet treat variety.

When you’re visiting the "Refuge to the Valley", a.k.a. Alamo, Texas, take your burger cravings to Tower Burger Co. and indulge in some delicious, local burger goodness at 505 E Business Highway 83, Alamo, Texas 78516. You’ll find the friendly staff waiting to be of service Monday to Thursday 11:00a.m.- 9:00 p.m.; , Friday and Saturday 11:00 a.m.- 10:00 p.m.; and Sunday 11:00 a.m.- 6:00 p.m.. Call for more information to (956) 781-8323 and make sure to follow Tower Burger Co. on Facebook and Instagram @towerburgerco.

Gaby Jones and Trisha Watts work hand-in-hand with the service industry. Jones is in charge of craft and imported beer for L&F Distributors and Watts is the communications director for Visit McAllen. Each week they will have a new adventure and provide an opinion on various locations throughout the Rio Grande Valley.