La Plaza and Rio Grande Valley Premium Outlets today announced its fall 2018 campaign in support of Susan G. Komen and the fight against breast cancer, a disease that kills more than 41,000 people in the U.S. each year. La Plaza and Rio Grande Valley Premium Outlets is owned and operated by Simon, a global leader in premier shopping, dining, entertainment, and mixed-use destinations. More than 150 Simon Malls, The Mills and Premium Outlets nationwide will be participating in a range of activities during October.

Through this campaign, Simon is helping support Komen’s work to save lives and reach its ‘Bold Goal’ of reducing the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Simon is joining the fight against breast cancer by starting a national conversation and challenging people to help create a renewed movement in the fight against breast cancer.

“We are thrilled to launch our fall 2018 ‘More Than Pink initiatives’ and have been overwhelmed by the ongoing positive support this movement has garnered with our shoppers, retailers and employees to support Susan G. Komen in its tireless efforts to reduce breast cancer deaths,” said Isabel Rodriguez, Director of Marketing and Business Development at La Plaza.

From October 1-29, visitors to La Plaza and Rio Grande Valley Premium Outlets will be able to participate in a variety of programs to help support Susan G. Komen.

Discount Pass Program: In exchange for a $10 donation to Susan G. Komen, shoppers will receive a Discount Pass, available at Guest Services or the Mall Office at Rio Grande Valley Premium Outlets Mall Office, providing 15 percent or 25 percent off one item at each participating retailer. Rio Grande Valley Premium Outlets will provide 25 percent off at 49 outlets retailers. A digital Discount Pass will be a new option available this fall and will allow shoppers to instantly donate and download a Discount Pass to their mobile device.  All Discount Pass donations go to Susan G. Komen.