MISSION - With military pageantry, 5x5 Brewing Company officially opened its doors this Saturday with a ribbon cutting ceremony flanked by a flyover of vintage WWII warplanes and 2,000 people in attendance.
Housed in the Mission Center for Education and Economic Development (CEED), 5x5 Brewing Co. for the moment only self distributes to local bars but soon will be open to the public.
The brewery gets its name from an old military term which means “All Good.” And like owner and Army Veteran George Rice likes to say in his humble opinion, “our beer is all good.”
Rice was not the only one making the claim that the beer was good, though.
Lee Keyes, 63, long-time valley resident and one of the 2000 people in attendance said, “I think it’s very good. I’d come back for it.”
Keyes then added, “It’s great to be able to do this and not have to drive 200 miles. It’s about time that the valley got some variety like Houston and Austin.”
The quality of the beers stems from the owner's commitment to quality and local ingredients.
“We use water from Mission, that we’ve of course filtered,” Rice said. “The honey we use in our Brunette Bombshell comes from Mission too.”
For Crystal Lopez, 30, of Mission her expectations were surpassed, especially when she noticed people from all over the Valley in attendance.
“It was a great atmosphere and it really shows the city coming together,” she said.
Indeed, both enriching the Mission area and bringing its people together seems to be up front and center in the owner’s minds.
To them giving back to the community and being selfless comes first.
True to their words, the fledgling company has already raised money for a number of veteran related charities.
They even created a beer, the Teufel Hunden, whose name is German for Devil Dog, and donated the proceeds, in partnership with the Black Elk project, to the Semper Canine Assistance project.
The charity, out of Virginia, trains rescue dogs to be veteran service dogs.
With plans to grow rapidly, the owners hope to have 5x5 beers all over the Valley and, eventually, the entire state of Texas.
With optimism and confidence about the company’s future, “you guys ain’t seen nothing yet,” quipped George Rice when asked about the company’s plans to expand.