PHARR – For the last year Gloria Navarro has put being a dentist in Mexico on the back burner due to the secret she received from her family.
For the last 23 years Navarro's family has been making tortillas in Mexico. While tasting the local fanfare the Valley had to offer in flour tortillas Navarro thought her family's recipe was better.
“The tortillas were too thick,” she said. “They had too much flour residue and they would get hard.”
After a year in the business Navarro applied to compete in H-E-B's Primo Picks Quest for Best of Texas. More than 500 contestants entered the state-wide contest and Navarro's tortillas have been named a finalist in the contest. Next week she'll travel to San Antonio to try and get her product on H-E-B shelves across the state.
The precooked and raw flour tortillas can be found at Navarro's tortilleria La Regia on the corner of Jackson Street and Hall Acres Road.
Navarro has her product at some restaurants currently but because pride can get in the way as she is not allowed to disclose where they can be found.
“Some of them are very picky, they present ours as if they were still making the flour tortilla,” the 37-year-old said.
She can say however there is about 15 and 20 “main” taquerias in the Rio Grande Valley that carry her product.
The future is bright for La Regia. Right now they have the capacity to make 1,350 flour tortillas an hour but soon they will begin to make wheat tortillas.
Navarro and her staff are excited to have made the finals. While they know this is a contest their first dream has been realized.
“If we don't win we're still looking for new customers,” she said. “We want to expand and keep going with our flour tortillas.”